Bravo Upfronts & Ad Sales Campaigns
Led the design of Bravo’s Ad Sales Campaign and Upfront season. Creating the full presentation, magazine, digital & event materials showcasing Bravo’s diverse advertising opportunities across their entire catalog of shows. Transforming complex data into engaging visuals while reflecting Bravo’s vibrant identity to connect with potential advertisers.
SERVICES
Whitepaper
Branding
Content Marketing
Social
Ads
Design
The Presentation
Collaborating closely with a small team of designers for the Bravo Ad Sales Campaign, we crafted a comprehensive presentation that not only showcased diverse ad opportunities across live, streaming, digital, and emerging technologies but also captured the essence of Bravo’s vibrant brand.
Our approach involved organizing complex data into visually appealing and engaging design systems, ensuring that the materials were not only informative but also captivating. This design framework empowered the marketing team to effectively scale & replicate easily for their individual sales efforts and make a lasting impression on potential advertisers.
The Upfronts
Took the lead in creating a compelling design direction for Bravo’s Upfront Season through a two-phased approach. Phase one, developed the design system for a print-to-digital cross-channel sales magazine that highlighted advertising opportunities across various platforms and streaming opportunities. Each page was thoughtfully designed to reflect the unique spirit of Bravo’s programming while maintaining a cohesive design aesthetic that unified the entire publication.
Phase two involved seamless collaboration with both external and internal teams, including event planners, web developers, video editors, and designers. Together, we translated this design vision into a dynamic microsite, an engaging digital campaign, eye-catching print materials, and captivating event collateral, ensuring a consistent and powerful brand experience across all touchpoints.
related projects
The Jewish Education Project Prospectus
SERVICES
Whitepaper | Branding | Content Marketing | Social | Ads | Design
OVERVIEW
The Jewish Education Project was looking for a brand refresh that maintained brand equity but was more easily identifiable, stood out in their field and organized their sub-brands into easy to understand systems.
Decoding Gen Z Report + Campaign
SERVICES
Whitepaper | Branding | Content Marketing | Social | Ads | Design
OVERVIEW
The report was ultimately the keystone for creating a seamless omnichannel marketing experience that would capture attention, engage the audience, and ultimately drive traffic to a landing page for lead generation.