Luxe in China
Designed a first-of-its-kind Trend Report and content marketing campaign focused on the luxury market in China. The rapidly evolving market has become the ultimate target for luxury brands globally.
SERVICES
Whitepaper
Branding
Content Marketing
Social
Ads
Design
The Luxe in China report highlights the significant transformation in the relationship between luxury consumers and brands, driven by digitalization and innovative engagement strategies. As China is poised to become the world’s largest luxury personal goods market, brands are increasingly leveraging digital and virtual experiences to connect with consumers. Detailed and thorough, the challenge for this report (and accompanying campaign materials) was to extract the most pertinent and interesting bits to gain attention while also breathing life and energy into what could otherwise be a flat, TL;DR experience.
The Report
A 2-year research endeavor and a prominent force in the luxury and digital innovation sector, this report delivers crucial insights into the growing appeal of new channels and technological breakthroughs, with the intention of helping marketers to refine their marketing strategies in China while simultaneously elevating awareness of Assembly’s global capabilities and its expertise in the region.
campaign assets
Designed to complement the report’s unique visual style and tease some of the more interesting stats to drive engagement, leads, and awareness for Assembly in APAC.
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