WOT Skincare Branding + Launch Campaign
An organic, nature-based skincare line gets a complete brand build-out, e-commerce site, and launch campaign to complement their in-house packaging & logo update, leading to their acquisition in 2024.
SERVICES
Copywriting
Branding
Content Marketing
Social
Ads
Design
Video
Photography
E-commerce Website
In the crowded skincare product segment, properly defining the optimal positioning, target audience, and brand strategy for WOT Skincare was the critical early step to understand their unique selling proposition, the values & priorities of their audience, and how to present themselves as the solution to their customers’ skincare problems.
The Strategy
Our research for WOT concluded the brand strategy needed to emphasize the simplicity of ingredients from nature while clearly positioning the brand as obsessive about bringing their customers skin back to its natural, vibrant health for the long-term with a simple skincare regimen. Skin when it is healthy is beautiful and radiant. So WOT’s focus on restoring the skin’s innate vibrance creates amazing results, naturally.
A clear contrast from competitors that are focused on forcing artificial and temporary improvements with harsh treatments that eventually damage the health of skin.
Because Healthy Skin is Beautiful Skin.
WOT Skincare is an ultra-pure skincare formulated from simple, powerful ingredients found in nature that nourish deeply and support skin’s ability to repair and protect, for every member of your family from infancy to adulthood.
LAUNCH campaign
With the strategy in place, we were able to design and implement a branding system and launch a multi-channel campaign including paid & organic social, sms, testimonials, and segmented landing pages, that resonated with their audience and connected with their e-commerce website experience to build awareness, affinity for the brand, and double digit sales growth.
A custom photography shoot provided the necessary imagery to highlight the individual ingredients as well as packaging and combination shots for all of the marketing needs.
Audience Segmentation
Audience research revealed that Nurses and Expectant/New Mothers had higher adoption rates for these all-natural products because of their occupational requirements (nurses wash their hands often and can’t have synthetic ingredients remaining on their hands) and strong safety preferences (mothers want Organic and no-chemicals for themselves and their babies). The specific advantages of WOT Skincare that addressed these concerns and desires were highlighted via targeted paid social campaigns & landing pages to connect directly with this audience on both a technical & emotional level.
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